Privacy Policy

1. Introduction

Apex Trade Lab ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our trading plan management platform, including our website at www.apextradelab.com, our iOS mobile application, and related services (collectively, the "Platform"). Please read this Privacy Policy carefully. By using the Platform, you consent to the practices described in this policy.

2. Information We Collect

We collect information that you provide directly to us, information collected automatically when you use the Platform, and information from third-party services you choose to connect.

2.1 Information You Provide

• Account information (name, email address) provided during registration through our authentication provider
• Trading plan configurations and preferences
• Trade journal entries, including trade details, notes, screenshots, and tags
• Subscription and payment information processed through Stripe
• Partner program applications, including tax documentation (W-9 forms)
• Communications you send to us
• Chart screenshots and images uploaded from your device's camera or photo library for AI-powered analysis

2.2 Information Collected Automatically

• Usage data, including pages visited, features used, and interaction patterns
• Device information, including browser type, operating system, and screen resolution
• Log data, including IP address, access times, and referring URLs
• Push notification tokens and preferences (if you enable push notifications on our mobile app)

2.3 Information from Third-Party Services

When you choose to connect third-party services through our Integrations feature, we may receive additional information as described in the sections below, including financial account data from Plaid, broker data from MetaAPI, and brokerage account data from SnapTrade.

3. Plaid Integration & Financial Data

Our Platform uses Plaid Inc. ("Plaid") to connect your financial accounts, including brokerage and investment accounts, to our services. When you connect an account through Plaid, you authorize Plaid to access and transmit your financial information to us. By using our Plaid integration, you acknowledge and agree to the following:

3.1 Data Collected via Plaid

When you link a financial account through Plaid, we may receive the following categories of information:

• Account information: Account name, type, subtype, and institution details
• Holdings data: Current investment positions, including security names, ticker symbols, quantities, and current values
• Investment transactions: Buy, sell, and other investment transaction history, including dates, amounts, quantities, and fees
• Account balances: Current and available balances for connected accounts

3.2 How We Use Plaid Data

We use the financial data obtained through Plaid solely for the following purposes:

• Displaying your investment holdings and portfolio performance within the Platform
• Tracking and analyzing your trading activity and performance metrics
• Generating analytics, including profit/loss calculations, win rates, and performance trends
• Providing AI-powered insights based on your trading patterns

3.3 Plaid's Privacy Policy

Plaid's use of your information is governed by the Plaid End User Privacy Policy. We encourage you to review Plaid's privacy policy to understand how Plaid collects, uses, and protects your information. By connecting your financial accounts through Plaid, you consent to Plaid's collection and use of your information as described in their privacy policy.

3.4 Data Sharing & Restrictions

We do not sell, rent, or share your financial data obtained through Plaid with any third parties for marketing or advertising purposes. Your financial data is used exclusively to provide you with the services described in this Privacy Policy. We do not use your financial data for any purpose other than providing and improving the Platform's features.

3.5 Disconnecting Plaid

You may disconnect your financial accounts from Apex Trade Lab at any time through the Integrations page. Upon disconnection, we will cease receiving new data from Plaid for that account. You may also manage your Plaid connections and revoke access through the Plaid Portal. If you wish to have previously collected financial data deleted from our systems, please contact us.

4. Broker Integration (MetaAPI)

Our Platform also integrates with MetaAPI to connect MetaTrader 4 and MetaTrader 5 brokerage accounts. When you connect a broker account through MetaAPI, we receive trade data including open and closed positions, order history, and account balance information. This data is used solely to populate your trade journal, calculate performance metrics, and provide analytics within the Platform. We do not share your broker data with any third parties.

5. SnapTrade Integration & Brokerage Data

Our Platform uses SnapTrade (operated by Passiv Inc.) to connect your brokerage accounts from over 20 supported brokerages to our services. SnapTrade is a SOC 2 Type II compliant financial data aggregation service. When you connect a brokerage account through SnapTrade, you authorize SnapTrade to access and transmit your brokerage information to us. By using our SnapTrade integration, you acknowledge and agree to the following:

5.1 Data Collected via SnapTrade

When you link a brokerage account through SnapTrade, we may receive the following categories of information:

• Account information: Brokerage account name, number, type, and institution details
• Holdings and positions: Current investment positions, including security names, ticker symbols, quantities, and current market values
• Account balances: Cash balances, buying power, and total account value
• Connection metadata: Brokerage authorization identifiers and connection status

5.2 How We Use SnapTrade Data

We use the brokerage data obtained through SnapTrade solely for the following purposes:

• Displaying your brokerage account holdings and positions within the Platform
• Tracking and analyzing your portfolio performance and trading activity
• Generating analytics, including profit/loss calculations and performance trends
• Providing AI-powered insights based on your trading patterns

5.3 Third-Party Service Disclosure

By using the SnapTrade integration, you acknowledge that you are using a third-party service (SnapTrade, operated by Passiv Inc.) to connect your brokerage accounts. Your use of SnapTrade is subject to SnapTrade's End User Terms and Conditions and Privacy Policy. We encourage you to review these policies to understand how SnapTrade collects, uses, and protects your information. SnapTrade may share data with retail brokerages, law enforcement, and applicable regulatory bodies as described in their policies.

5.4 Data Sharing & Restrictions

We do not sell, rent, or share your brokerage data obtained through SnapTrade with any third parties for marketing or advertising purposes. Your brokerage data is used exclusively to provide you with the services described in this Privacy Policy. Market data received through SnapTrade is used solely to serve the end user for whom that data is licensed by their broker.

5.5 Data Storage & Security

We store SnapTrade connection identifiers (user IDs, connection IDs, account IDs) and cached account data (account names, balances) in our database. Your brokerage login credentials are never stored on our servers — they are entered directly through SnapTrade's secure portal. All data transmitted between our Platform and SnapTrade is encrypted in transit and at rest.

5.6 Disconnecting SnapTrade

You may disconnect your brokerage accounts from Apex Trade Lab at any time through the Integrations page. Upon disconnection, we will delete all locally stored SnapTrade connection data, account information, and cached positions from our systems. If you wish to revoke SnapTrade's access to your brokerage account entirely, you may need to do so through your brokerage provider's settings. We will delete all SnapTrade end user data upon request from you or from SnapTrade.

6. TradingView Widgets & Affiliate Links

Our Platform embeds TradingView charting widgets (ticker tape, advanced charts, market overview, screener, and other tools) to provide real-time market data and charting capabilities. These widgets are loaded directly from TradingView's servers and may collect usage data according to TradingView's own privacy practices.

6.1 Affiliate Disclosure

When you click on symbols or links within TradingView widgets on our Platform, you may be directed to TradingView's website through an affiliate link. This means Apex Trade Lab may receive a referral commission if you subsequently create a TradingView account or purchase a subscription. This does not affect the price you pay. Our affiliate relationship with TradingView does not influence the market data or charting tools displayed on our Platform.

6.2 Data Collected by TradingView

TradingView widgets may collect technical data such as your IP address, browser type, and interaction data (e.g., which symbols you view). This data is collected and processed by TradingView according to their Privacy Policy. Apex Trade Lab does not have access to the data TradingView collects through these widgets.

7. Third-Party Affiliate Links (Whop)

Our Platform's Trusted Partners page may contain affiliate links to third-party educational products and services hosted on Whop (operated by Whop Inc.). When you click on these links and make a purchase, Apex Trade Lab may receive a referral commission. This does not affect the price you pay for the product or service.

When you follow an affiliate link to Whop, you leave our Platform and are subject to Whop's Privacy Policy and Terms of Service. We do not collect, store, or have access to any data you provide to Whop or its sellers.

8. AI-Powered Analysis, AI Strategy Lab & LLM Processing

Our Platform offers AI-powered trade analysis features and an AI Strategy Lab that use large language models (LLMs) to analyze your trading data, provide strategy analysis, and generate insights. The AI Strategy Lab provides nine specialized modes: General Chat, Pre-Trade Analysis, Post-Trade Review, Greeks Analysis, Risk Review, Psychology Coaching, Capital Allocation, ROI Scenario Planning, and Exit Strategy Review. When you use these features, the following data may be sent to our AI processing service:

• Trade journal entries and associated metadata (entry/exit prices, dates, instruments)
• Trading plan parameters and rules you have configured
• Performance metrics and analytics data
• Questions or prompts you submit to the AI Strategy Lab or AI analysis features
• Chart screenshots and images you upload for visual analysis
• Conversation history within AI Strategy Lab sessions

AI processing is performed on secure servers. Your trading data and conversation history are used solely to generate the analysis and coaching you request and are not used to train AI models or shared with third parties. AI Strategy Lab conversations are stored to provide continuity across sessions. You may delete your conversation history at any time. Uploaded chart screenshots are stored securely and processed only for the analysis you request. AI-generated insights and coaching are provided for educational and informational purposes only and do not constitute financial advice.

9. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Platform and its features
• Process your transactions and manage your subscription
• Display your trading data, analytics, and performance metrics
• Generate AI-powered analysis and insights based on your trading activity
• Communicate with you about your account, updates, and support requests
• Send push notifications about trade activity, market updates, or account-related information (if enabled)
• Detect, prevent, and address technical issues and security threats
• Comply with legal obligations, including tax reporting requirements

10. Data Security

We implement industry-standard security measures to protect your information, including:

• Encryption of data in transit using TLS/SSL protocols
• Encryption of sensitive documents (such as W-9 forms) at rest using AES-256-GCM encryption
• Secure storage of financial data with access controls limited to authorized personnel
• Regular security assessments and monitoring of our systems
• Secure session management with encrypted authentication tokens

We do not track you across other companies' apps or websites for advertising purposes. We do not participate in cross-app tracking or share your data with data brokers.

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

11. Data Retention & Deletion Policy

We maintain a defined and enforced data retention and deletion policy that complies with applicable data privacy laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant regulations. This policy is reviewed at least annually and updated as needed to reflect changes in legal requirements, business practices, or data processing activities.

11.1 Retention Schedules

We retain different categories of data for specific periods based on their purpose and applicable legal requirements:

11.2 Data Deletion Procedures

We provide multiple mechanisms for you to request deletion of your data:

• Self-service disconnection: You can disconnect Plaid and MetaAPI integrations at any time through the Integrations page. Upon disconnection, all locally stored financial data (holdings, transactions, account details) is permanently deleted from our systems within 24 hours, and the access token is revoked with the upstream provider.
• Account deletion request: You can request full account deletion through your Profile > Settings page. Upon confirmation, we will: (1) revoke all third-party access tokens (Plaid, MetaAPI, SnapTrade), (2) permanently delete all trading plans, journal entries, analytics data, and integration data, (3) remove your account information within 30 days, and (4) retain only legally required records (payment/tax records) for the mandated retention period.
• Selective data deletion: You can request deletion of specific data categories (e.g., only Plaid data or only journal entries) by using the Delete My Data option in your Profile settings.
• Plaid Portal: You may also revoke Plaid's access to your financial accounts directly through the Plaid Portal.

11.3 Deletion Timelines

• Integration data (Plaid, MetaAPI, SnapTrade): Deleted within 24 hours of disconnection or request
• User-generated content (plans, journals, watchlists): Deleted within 30 days of account deletion request
• Account information: Deleted within 30 days of account deletion request
• Payment/tax records: Retained for the legally mandated period (7 years), then automatically purged
• Backups: Purged from backup systems within 90 days of deletion from active systems

11.4 Enforcement & Periodic Review

This data retention and deletion policy is enforced through automated processes and regular audits. We conduct a formal review of this policy at least once per year (or more frequently if required by changes in applicable law) to ensure ongoing compliance with GDPR, CCPA, and other applicable data privacy regulations. The most recent review was conducted in April 2026. Any material changes to retention periods or deletion procedures will be communicated to users through an updated Privacy Policy and, where required, through direct notification.

11.5 Detailed Policy

For the complete Data Retention & Deletion Policy, including technical implementation details and compliance framework, please see our Data Retention & Deletion Policy page.

12. Third-Party Services

Our Platform integrates with the following third-party services, each governed by their own privacy policies:

• Plaid — Financial account connectivity ( Privacy Policy)
• Stripe — Payment processing ( Privacy Policy)
• MetaAPI — Broker connectivity ( Privacy Policy)
• SnapTrade (Passiv Inc.) — Brokerage account aggregation ( Privacy Policy | End User Terms | Compliance Policy)
• TradingView — Market data widgets & charting ( Privacy Policy)
• Whop (Whop Inc.) — Third-party affiliate products ( Privacy Policy | Terms of Service)

We encourage you to review the privacy policies of these third-party services to understand how they handle your information.

13. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to legal retention requirements
• Portability: Request a copy of your data in a portable format
• Revocation: Disconnect third-party integrations and revoke data access at any time

To exercise any of these rights, please contact us at [email protected]. For security or privacy-specific concerns, contact [email protected]. We will respond to your request within a reasonable timeframe.

14. Children's Privacy

The Platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete that information promptly.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of the Platform after any changes constitutes acceptance of the updated Privacy Policy.